• SUSTAINA-C Concept and Pocket Concept join production SH125i ‘Vetro’ scooter to demonstrate Honda’s evolving approach to more sustainable product design
• New material use and unique paintless finishes reduce CO2 emissions during manufacturing and create a distinct aesthetic for customers
• Models demonstrate Honda’s ‘Triple Action to Zero’ strategy in action as it pursues carbon neutrality across all products and corporate activities by 2050
• Honda is headlining Vanity Fair Italia’s ‘Garden of Ideas’ event in celebration of design, innovation and sustainability at Museo Diocesano from 16-21 April

Honda is showcasing its evolving approach to more sustainable product design with the European premiere of its latest electrified urban vehicle concepts – the SUSTAINA-C Concept car and Pocket Concept motorcycle – at Milan Design Week from 16-21 April.

Both will star alongside the SH125i ‘Vetro’ scooter to demonstrate the innovative material use and unique design aesthetics that can be created while reducing the CO2 emissions arising from the manufacturing process at Honda Italia Industriale’s factory in Atessa, Italy. This is one way in which Honda is pursuing its target of achieving carbon neutrality across all products and corporate activities by 2050.

As first shown at the 2024 Japan Mobility Show, the SUSTAINA-C Concept explores how society could be freed from the constraints of finite resources. It comes paired with the Pocket Concept, a compact motorcycle that can be stored in the luggage compartment and provide last mile mobility.

The panels are manufactured using recycled acrylic resin sourced from second-hand taillights to create exterior panels that do not require painting, allowing Honda to create a unique, unpainted finish that would not be possible with traditional materials. This material approach could reduce emissions during production by up to 45 per cent – partly via the recycled materials in use, but also in leaving the panels unpainted, which can account for as much as 80 per cent of the CO2 emissions from an automobile factory.

The model on show in Milan features a black and white marble effect, achieved by mixing colours with different melting points into the panels as they are moulded – leaving a marbling behind as the material settles into the mould.

Alongside their eye-catching appearance, not only are the vehicle panels crack resistant and able to return to their original shape following light collisions, but they also offer a high level of weather resistance with minimal degradation from sunlight.

At the rear, the acrylic resin’s excellent transparency has allowed for the SUSTAINA-C Concept’s tailgate to be formed out of a single panel that acts like a smartphone screen. The mini-LED display has been designed to communicate with other road users via simple text or imagery, thereby offering a potential new dimension for the exterior design of future vehicles.

Finally, the acrylic resin being used demonstrates a possible approach to future resource circulation. Developed in partnership with Mitsubishi Chemical, when the second-hand taillights are sourced from end-of-life vehicles, they are crushed and treated, before being moulded into the panels required for the SUSTAINA-C Concept. This is one way Honda is looking to reduce resource extraction and part of its exploration into more energy-efficient, low-carbon, cost-effective advanced recycling technologies and the creation of a vehicle-to-vehicle circular value chain.

Kento Ishii, SUSTAINA-C spokesperson, said: “The SUSTAINA-C is proof of the possibilities available when we think more sustainably. This is not only true of the panels themselves, but also those elements that are not visible from the outside. Whether that is sourcing more environmentally friendly steel for the chassis, or recycled materials for the interior, there are so many ways in which we can start to make a difference in the way we manufacture vehicles. And none of this needs to come at the expense of how our products look – utilising new materials to create a unique aesthetic and deliver enhanced value for our customers.”

Honda is already finding ways to reduce the CO2 emissions of its product manufacturing here in Europe, as demonstrated by the ‘Vetro’ version of its immensely popular SH125i scooter produced at Honda Italia Industriale. The ‘Vetro’, Italian for glass, is a special edition model that features distinctive semi-transparent unpainted green fairing panels. The processes around the use of these panels at the Atessa factory reduce CO2 emissions by 9.5 per cent when compared with the manufacturing processes for standard painted fairings. 

Developed in partnership with Honda Motor in Japan, the new material is a substitute for the ABS plastic traditionally used for non-structural parts and components, helping to form a sleek, unified body style and premium presence.

The SH125i Vetro’s elegant looks are matched by its effortless practicality and efficiency, as the first Atessa-built Honda model to meet new EURO5+ emissions targets – a legal requirement for all new model types by the end of 2024. 

Marcello Vinciguerra, Managing Director, Honda Italia Industriale, said: “The SH125i Vetro demonstrates how small changes in the materials used can have a tangible environmental benefit. We work hard at our Atessa factory to streamline the efficiency of our production methods, and this extends to how we reduce the emissions we create. We are therefore excited at the potential to further contribute towards Honda’s global carbon neutrality targets via continued innovation and product development.”

Honda’s reduction of CO2 emissions via innovative material use, as demonstrated on the SH125i Vetro, is just one step it is taking here in Europe to contribute to the company’s global target of achieving carbon neutrality across all products and corporate activities by 2050.

Central to this pursuit is Honda’s ‘Triple Action to Zero’ initiative, which covers carbon neutrality, clean energy, and resource circulation – the latter of which will see it aim to establish vehicle-to-vehicle resource circulation and the application of up to 100 per cent sustainable materials. Both the SUSTAINA-C Concept and Pocket Concept are early examples of what this could look like in the future.

Victoria Friend, Head of Product Compliance & Sustainability, Honda Motor Europe, said: “The SUSTAINA-C Concept, Pocket Concept, and SH125i Vetro embody the change we are looking to make as we accelerate our transition from a mass consumption business model to one of circularity. This cannot happen overnight, but by identifying the small steps we are able to make now – such as those being made at our Atessa factory – we can implement increasingly impactful measures that will help us on our way to carbon neutrality across our products and corporate activities by 2050.” 

Headlining Vanity Fair Italia’s ‘Garden of Ideas’ exhibit during Milan Design Week, the Honda stand will sit within the courtyard of the Museo Diocesano. Its mirrored exterior walls have been designed to blend into the historic surroundings, with a full-width iridescent window that helps create an organic space, rich with nature and accentuating the sustainable themes on show.

Inside, visitors can see the three models on display, alongside examples from the manufacturing process of the SUSTAINA-C Concept, demonstrating the journey the acrylic resin takes from second-hand taillight to vehicle body panel. 

• Honda collects four Red Dot winners 2024 awards in Product Design category at the Red Dot Design Awards
• This marks the fifth consecutive year that Honda has won awards at the Red Dot Design Awards
• Underlines Honda’s commitment to providing high-quality, well-designed products to its customers

Honda has announced that four of its products – the EM1 e: electric moped, Motocompacto ultra-compact foldable e-scooter, BF350 large-size outboard motor and Miimo robotic lawn mower – were named Red Dot winners 2024 in the Product Design discipline of the Red Dot Design Award^*1, one of the most respected design awards in the world. This is the fifth consecutive year that Honda products have won a Red Dot award.

 EM1 e:

Developed under the concept of creating an “electric scooter ‘just right’ for people,” the EM1 e: is a personal-use, electric moped powered by the Honda Mobile Power Pack e: swappable battery. The EM1 e: features simple and slim packaging realized by the optimization of the layout of key components. High-brightness LEDs are adopted for the lights, contributing to greater peace of mind experienced by customers while riding at night. The headlight features a simple, flush-surface design, highlighting the iconic look of EM1 e: model.

Motocompacto

The Motocompacto is a modern, all-electric take on the Honda Motocompo, which was originally introduced in 1981 as a “trunk bike” designed to fit inside the Honda City. Developed as a “first and last mile” mobility solution which was conceived to be used in combination with an electric vehicle. The Motocompacto features sophisticated styling that belies its simplicity. Its compact size means it can be folded into an easy-to-carry configuration, which makes it possible to load into/unload from a standard B segment vehicle, and store in a tight space. The design also enables a high level of customer personalization and tailoring through the application of stickers and other decorations.

BF350

Equipped with a newly developed dedicated V8 engine with a displacement of 4,952 cm³ (302 in³), the BF350 is the flagship Honda marine outboard model, providing powerful propulsion. In addition to high performance and seaworthiness achieved by the abundant torque, the BF350 realizes a high level of quiet operation and low vibration through the adoption of a newly designed crankshaft. The BF350 was developed to offer an environmentally- responsible and cost-effective outboard, with top-level fuel economy in its class^*2.

Inheriting the same ‘Noble Motion Form’ design concept as other Honda outboards, the BF350 exudes a familiar sense of unity with nature and people through the simple and clean styling. The use of three-dimensional logos and chrome-plated parts, the BF350 expresses a sense of luxury and high-quality styling appropriate for a flagship model.

Miimo

Miimo is an electric and autonomous robotic lawn mower which automatically cuts the lawn within a dedicated area. Miimo features an automatic charging function: returning automatically to its docking station to recharge when running low on power, realizing the full automation of lawn mowing. The latest model, as launched in Europe in 2023, features a Satellite Assisted Homing function which uses location information from a satellite positioning system to find a more direct route to return to its docking station and a Shortcut Wire that enables Miimo to navigate narrow passages and space, further increasing mowing efficiency. 

While pursuing a dynamic design, with a feeling of vitality, the Miimo has been crafted using soft and rounded curves that evoke a sense of attachment, whilst the design team managed to create a compact, low center-of-gravity form that enables the mower to navigate into even the tightest spaces.

“We are honored to be named as winners in the Red Dot Design Award: Product Design 2024, world-class design award,” said Toshinobu Minami, Managing Director, Chief Operating Officer, Design Center, Honda R&D Co., Ltd. “The designs of EM1 e:, Motocompacto, BF350 and Miimo represent Honda’s passion to move people physically, move people’s hearts and expand the dreams all around the world. We believe that such passion was understood and shared by many people, which resulted in Honda winning the Red Dot. Honda will continue surprising and inspiring people around the world through the creation of mobility Honda dreams of. While being driven by the power of our dreams, we will strive to become a company that moves people and society forward.” 

-ENDS- 

*1 The Red Dot Award was founded in 1955 and has become one of the most respected design awards worldwide. The award is administered by Design Zentrum Nordrhein Westfalen in Essen, Germany. For the Product Design awards, 51 categories of industrial products are judged on 9 criteria including the degree of innovation, functionality, durability and ergonomics.
*2 Based on Honda internal research as of March 2024